About me
Hello, I'm Rajagopalan.
Over the past 9 years, I've had the opportunity to design products across education, aviation, fintech, SaaS, security, logistics, and AI-powered platforms. I've worked with startups, growing businesses, and global brands, helping turn ideas, workflows, and complex challenges into products people actually use.
What keeps me excited about product design isn't the interfaces, it's the process of understanding people. I enjoy asking questions, uncovering patterns, and figuring out why things work the way they do. Design just happens to be the medium through which I solve those problems.
Outside of work, I enjoy exploring new places, getting lost in unfamiliar streets, hiking through mountains, whenever I get the chance, and i love capturing moments. Some of my best ideas have come while travelling, observing people, and experiencing how different cultures interact with the world around them.
Whether I'm designing a product, planning a trip, reading or experimenting with a new recipe in the kitchen, curiosity is usually at the center of it all.
At the end of the day, I'm simply someone who enjoys learning, building, and leaving things a little better than I found them.
Things I love
Hiking
Mountains
Tea Estate
Beach
Wild Bison
Cheeta close call 💀
Things I love
Hiking
Mountains
Tea Estate
Beach
Wild Bison
Cheeta close call 💀
Experience
June 2022 – Present
Edvoy
Product Designer
ed end-to-end product design across Edvoy’s global ecosystem - including Edvoy Stays (student accommodation), Edvoy Funds (student financing), Edvoy.com, and Edvoy Student & Edvoy Connect mobile apps - delivering cohesive, high-impact experiences for students, counselors, agents, vendors, and internal teams. Defined and implemented a comprehensive UX strategy, spanning research, usability testing, design systems, and scalable components, driving a 2.8X revenue growth in 10 months. Redesigned Edvoy.com (B2C portal), EDGE (B2B portal) and mobile experiences, boosting engagement, brand credibility, and cross-device performance across 10+ markets. Boosted conversion rates from 75%→90% for courses, 40%→75% for funds, and 10→92% for stays through strategic UX flows, trust-building interfaces, and transparent onboarding journeys. Designed a Loan Eligibility & Repayment Tool that lets students instantly check eligibility, compare lenders, view repayment plans & EMI breakdowns, and apply directly, improving transparency and reducing counselor dependency. Introduced AI-assisted chatbot systems that improved lead engagement, accelerated student query resolution, and reduced manual counselor support by over 40%. Designed and scaled student & application management tools for counselors, agents, and vendors, reducing response times and manual data entry, freeing counselors to focus on student guidance. Built Flywire-powered payment modules, loan workflow automation, and streamlined onboarding processes that improved loan approval speed and overall completion rates. Delivered the Edvoy Cloud, a global configuration backbone powering all Edvoy products, enabling scalable rollouts, localization, and rapid configuration management. Created agent commission and payout modules within Edvoy Connect, automating invoice approvals, commission tracking, and performance transparency. Collaborated cross-functionally with distributed teams across the UK, US, MENA, China, Pakistan, and India, ensuring global consistency in design, delivery, and user experience standards.
June 2022 – Present
Edvoy
Product Designer
ed end-to-end product design across Edvoy’s global ecosystem - including Edvoy Stays (student accommodation), Edvoy Funds (student financing), Edvoy.com, and Edvoy Student & Edvoy Connect mobile apps - delivering cohesive, high-impact experiences for students, counselors, agents, vendors, and internal teams. Defined and implemented a comprehensive UX strategy, spanning research, usability testing, design systems, and scalable components, driving a 2.8X revenue growth in 10 months. Redesigned Edvoy.com (B2C portal), EDGE (B2B portal) and mobile experiences, boosting engagement, brand credibility, and cross-device performance across 10+ markets. Boosted conversion rates from 75%→90% for courses, 40%→75% for funds, and 10→92% for stays through strategic UX flows, trust-building interfaces, and transparent onboarding journeys. Designed a Loan Eligibility & Repayment Tool that lets students instantly check eligibility, compare lenders, view repayment plans & EMI breakdowns, and apply directly, improving transparency and reducing counselor dependency. Introduced AI-assisted chatbot systems that improved lead engagement, accelerated student query resolution, and reduced manual counselor support by over 40%. Designed and scaled student & application management tools for counselors, agents, and vendors, reducing response times and manual data entry, freeing counselors to focus on student guidance. Built Flywire-powered payment modules, loan workflow automation, and streamlined onboarding processes that improved loan approval speed and overall completion rates. Delivered the Edvoy Cloud, a global configuration backbone powering all Edvoy products, enabling scalable rollouts, localization, and rapid configuration management. Created agent commission and payout modules within Edvoy Connect, automating invoice approvals, commission tracking, and performance transparency. Collaborated cross-functionally with distributed teams across the UK, US, MENA, China, Pakistan, and India, ensuring global consistency in design, delivery, and user experience standards.
Aug 2022 - Dec 2024
Qubited
Product Designer
Led end-to-end product, UX, and brand design initiatives for global startups and enterprises across fintech, SaaS, travel, edtech, e-commerce, and lifestyle sectors. Owned strategy and execution across projects as a solo senior designer, translating business goals into high-conversion digital experiences while guiding dedicated dev teams from concept to delivery. Directed and Mentored and guided 40+ designers, providing design guidance, critiques, and strategic direction while ensuring consistent quality across parallel client projects. Partnered directly with founders and decision-makers through workshops, presentations, and strategy sessions, influencing product direction and business decisions. Built brands and digital products from 0→1, establishing visual identity, UX foundations, and scalable design frameworks for new ventures. Repositioned and optimized existing products through UX transformation and funnel redesigns, driving measurable business impact. Delivered 0 –100% conversion uplifts for early-stage and scaling startups, and improved conversion performance for large enterprises (e.g., 80%→90%) through data-driven UX strategy and CR O-focused design. Created bespoke design systems for clients, enabling scalability and consistency across products and teams. Developed a centralized internal design system and component library adopted as a team-wide standard, accelerating delivery speed and maintaining industry-level quality. Collaborated with international clients across the US, UK, UAE, Singapore, Malaysia, China, and India, designing for diverse cultural and market contexts. Designed and delivered solutions for notable clients including Star Jets, Giva, Builder.ai, Boardsi, My Voyages, B YJU’S, and House of EM5
Aug 2022 - Dec 2024
Qubited
Product Designer
Led end-to-end product, UX, and brand design initiatives for global startups and enterprises across fintech, SaaS, travel, edtech, e-commerce, and lifestyle sectors. Owned strategy and execution across projects as a solo senior designer, translating business goals into high-conversion digital experiences while guiding dedicated dev teams from concept to delivery. Directed and Mentored and guided 40+ designers, providing design guidance, critiques, and strategic direction while ensuring consistent quality across parallel client projects. Partnered directly with founders and decision-makers through workshops, presentations, and strategy sessions, influencing product direction and business decisions. Built brands and digital products from 0→1, establishing visual identity, UX foundations, and scalable design frameworks for new ventures. Repositioned and optimized existing products through UX transformation and funnel redesigns, driving measurable business impact. Delivered 0 –100% conversion uplifts for early-stage and scaling startups, and improved conversion performance for large enterprises (e.g., 80%→90%) through data-driven UX strategy and CR O-focused design. Created bespoke design systems for clients, enabling scalability and consistency across products and teams. Developed a centralized internal design system and component library adopted as a team-wide standard, accelerating delivery speed and maintaining industry-level quality. Collaborated with international clients across the US, UK, UAE, Singapore, Malaysia, China, and India, designing for diverse cultural and market contexts. Designed and delivered solutions for notable clients including Star Jets, Giva, Builder.ai, Boardsi, My Voyages, B YJU’S, and House of EM5
July 2020 – December 2020
Freelance
Product Consultant
Operated as an independent UX/UI consultant delivering strategy-led design solutions for startups and growing brands. Conducted UX audits to identify usability gaps, conversion friction, and brand inconsistencies, translating insights into actionable redesign strategies. Designed and revamped websites and mobile applications, improving usability, visual appeal, and business performance. Developed brand identities and visual systems for emerging businesses, helping them establish a strong and differentiated market presence. Collaborated with notable brands including Swiggy and multiple fast-growing startups, delivering strategic and execution-driven design support. Created and sold original digital artworks, with selected pieces showcased at the Galerie Sakura exhibition in Paris, demonstrating cross-disciplinary creative expertise.
July 2020 – December 2020
Freelance
Product Consultant
Operated as an independent UX/UI consultant delivering strategy-led design solutions for startups and growing brands. Conducted UX audits to identify usability gaps, conversion friction, and brand inconsistencies, translating insights into actionable redesign strategies. Designed and revamped websites and mobile applications, improving usability, visual appeal, and business performance. Developed brand identities and visual systems for emerging businesses, helping them establish a strong and differentiated market presence. Collaborated with notable brands including Swiggy and multiple fast-growing startups, delivering strategic and execution-driven design support. Created and sold original digital artworks, with selected pieces showcased at the Galerie Sakura exhibition in Paris, demonstrating cross-disciplinary creative expertise.
Mar 2019 - Feb 2021
Millennial Labs
Lead Designer & Creati ve Director
Led creative direction and design strategy across brand, digital, and growth initiatives, aligning design outcomes with business and marketing objectives. Managed and mentored a team of designers, setting creative standards, reviewing outputs, and ensuring high-quality execution across projects. Partnered with marketing and product teams to integrate design thinking into campaigns and product rollouts, driving stronger brand presence and user engagement. Spearheaded the brand and digital journey for The Blind Chemistry restaurant from launch, crafting its identity, social presence, and digital experiences & helping the brand go viral and achieve 10X profit growth within a short period. Revamped Millennial Labs’ own brand identity and positioning, significantly increasing reach, inbound leads, and client acquisition. Played a key role in attracting high-profile clients through brand repositioning and portfolio strength, including securing projects with brands like Nokia. Conducted client workshops and strategy sessions to align creative vision with business goals, ensuring designs delivered measurable impact rather than just aesthetics. Strengthened the agency’s creative reputation by delivering high-impact
Mar 2019 - Feb 2021
Millennial Labs
Lead Designer & Creati ve Director
Led creative direction and design strategy across brand, digital, and growth initiatives, aligning design outcomes with business and marketing objectives. Managed and mentored a team of designers, setting creative standards, reviewing outputs, and ensuring high-quality execution across projects. Partnered with marketing and product teams to integrate design thinking into campaigns and product rollouts, driving stronger brand presence and user engagement. Spearheaded the brand and digital journey for The Blind Chemistry restaurant from launch, crafting its identity, social presence, and digital experiences & helping the brand go viral and achieve 10X profit growth within a short period. Revamped Millennial Labs’ own brand identity and positioning, significantly increasing reach, inbound leads, and client acquisition. Played a key role in attracting high-profile clients through brand repositioning and portfolio strength, including securing projects with brands like Nokia. Conducted client workshops and strategy sessions to align creative vision with business goals, ensuring designs delivered measurable impact rather than just aesthetics. Strengthened the agency’s creative reputation by delivering high-impact
J an 2018 - Mar 2019
The Group Hospitality
Product Designer
Specialized in UX/UI design by conducting user research and usability tests to create wireframes, prototypes, and high-fidelity interfaces. Designed websites and apps for clients in Los Angeles, New York, Dubai, India, Malaysia, Singapore, and China across multiple industries. Conducted user research through A/B testing and surveys, collaborating with cross-functional teams to increase project success by 15%. Utilized InDesign, Illustrator, and Photoshop to deliver 20+ visually appealing and functional designs, improving client satisfaction by 25%. Designed websites for product launches and campaigns for Nike, Star Jets, and Adidas, resulting in a 20% growth in brand engagement and increased campaign visibility across global markets.
J an 2018 - Mar 2019
The Group Hospitality
Product Designer
Specialized in UX/UI design by conducting user research and usability tests to create wireframes, prototypes, and high-fidelity interfaces. Designed websites and apps for clients in Los Angeles, New York, Dubai, India, Malaysia, Singapore, and China across multiple industries. Conducted user research through A/B testing and surveys, collaborating with cross-functional teams to increase project success by 15%. Utilized InDesign, Illustrator, and Photoshop to deliver 20+ visually appealing and functional designs, improving client satisfaction by 25%. Designed websites for product launches and campaigns for Nike, Star Jets, and Adidas, resulting in a 20% growth in brand engagement and increased campaign visibility across global markets.
Tools
Figma
8.6 years
Framer
5 years
Framer
5 years
Webflow
5 years
Webflow
5 years
Ai Stuff
6 years
Adobe
8.6 years
Spline
4 year
Spline
4 year